What is the difference between white hat and black hat SEO?

Modified on Thu, 19 Sep, 2024 at 6:36 AM

What is the difference between white hat and black hat SEO?


White hat SEO refers to ethical, long-term strategies that follow search engine guidelines, such as high-quality content creation and user-focused optimization. Black hat SEO involves manipulative tactics that violate these guidelines, like keyword stuffing and link farming, which can lead to penalties.


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