What Is Search Intent and Why Is It Important?

Modified on Tue, 17 Sep at 1:14 PM

What Is Search Intent and Why Is It Important?


Search intent, also known as user intent, is the reason behind a user's search query. It is crucial because Google and other search engines prioritize content that matches the search intent. The main types of search intent are informational, navigational, transactional, and commercial investigation.


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