What’s the Difference Between Short-Tail and Long-Tail Keywords?

What’s the Difference Between Short-Tail and Long-Tail Keywords?

Short-tail keywords are broad, often one or two words (e.g., "shoes"), with high search volume but high competition. Long-tail keywords are more specific and detailed, often three or more words (e.g., "men's running shoes for flat feet"), with lower search volume but typically higher conversion rates and lower competition.

The Logic Digital Marketing Methodology - Keyword research, Paid ads, SEO and Content Strategy - The foundations.

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