What Are the Best Practices for Using Keywords in PPC Campaigns?

Modified on Tue, 17 Sep at 1:02 PM

What Are the Best Practices for Using Keywords in PPC Campaigns?


In PPC campaigns, use keywords with clear intent, group related keywords into ad groups, and continuously monitor and refine your keywords based on performance. Negative keywords are also essential to prevent your ads from showing up for irrelevant searches.


The Logic Digital Marketing Methodology - Keyword research, Paid ads, SEO and Content Strategy - The foundations.



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